Event Title
Nudging in a Pandemic: Lessons Learned from Text Messaging College Students Amid COVID-19
Date of Publication
2-3-2021
Document Type
Presentation
Abstract
As an emerging technology in higher education communication, researchers have recently analyzed the efficiency and effectiveness of text messaging college students for a variety of reasons. These reasons could include completing enrollment steps, submitting financial aid documents, or simply delivering timely information to students. This study analyzes six months worth of student feedback from a text messaging program serving 40 minority-serving institutions in the United States. Findings indicate that institutions of higher education could have communicated curricular models and campus information in a more timely, clear manner to assuage student anxiety and support student persistence and graduation.
Keywords
Covid-19, College Students
Persistent Identifier
http://hdl.handle.net/10950/2945
Nudging in a Pandemic: Lessons Learned from Text Messaging College Students Amid COVID-19
As an emerging technology in higher education communication, researchers have recently analyzed the efficiency and effectiveness of text messaging college students for a variety of reasons. These reasons could include completing enrollment steps, submitting financial aid documents, or simply delivering timely information to students. This study analyzes six months worth of student feedback from a text messaging program serving 40 minority-serving institutions in the United States. Findings indicate that institutions of higher education could have communicated curricular models and campus information in a more timely, clear manner to assuage student anxiety and support student persistence and graduation.