This paper presents best practices for conducting survey research using Amazon Mechanical Turk (MTurk). Readers will learn the benefits, limitations, and trade-offs of using MTurk as compared to other recruitment services, including SurveyMonkey and Qualtrics. A synthesis of survey design guidelines along with a sample survey are presented to help researchers collect the best quality data. Techniques, including SPSS and R syntax, are provided that demonstrate how users can clean resulting data and identify valid responses for which workers could be paid.
This article is originally published by IGI-Global, here: DOI: 10.4018/IJAVET.2016040105.
Date of publication
Chambers, Silvana; Nimon, Kim; and Anthony-McMann, Paula, "A primer for conducting survey research using MTurk: Tips for the field" (2016). Human Resource Development Faculty Publications and Presentations. Paper 7.
Chambers, S., Nimon, K., & Anthony-McMann, P. (2016). A Primer for Conducting Survey Research using MTurk: Tips for the Field. International Journal of Adult Vocational Education and Technology (IJAVET), 7(2), 54-73. doi:10.4018/IJAVET.2016040105